8 Free Ways to Market Your HVAC Business Online

If you're starting an HVAC business, you're probably looking for affordable ways to get your business's name out there. There's plenty of ways to spend money on getting leads through advertisement, like Google Ads and lead gen tools like Home Advisor. But it's important to take advantage of all of the free opportunities as well. Here's 8 key areas where you can market your business for free.

1. Social Media

Facebook has nearly 3 billion monthly active users! People spend an enormous amount of time on their phones looking at social media, and it's free to post content. Here are a number of the platforms where you can create an account:

Top Social Media Sites
  • Facebook
  • Instagram
  • X
  • TikTok
  • LinkedIn
  • YouTube
  • Pinterest
  • Reddit

On all of thse services, you can create a business account for free. Then invite all your friends to follow it, and you're off to a good start already. For all of these services, the more content you add, the more people see it. That generates leads for your HVAC business.

2. Google My Business, Bing Places, Apple Business Connect

These are essential to letting local customers find you. They also provide reviews. 86% of customers used Google Maps to find a local business in 2022.

  • Set up your accounts with these services, add your business's contact info.
  • Confirm your geographic location, so that the mapping tools show your business when people search your area.
  • Get reviews from your customers to show in these search tools, this gives people confidence in your business.
3. A Website

Having a website is super helpful to gaining new customers. It just makes it easier for people to find your contact info and learn more about your business. Many website services have free intro plans, including SiteYard! The free plans for websites usually have limitations, such as not being able to pick a totally custom website address, for example callvernsplumbing.com

4. Email List

Once you have a website, you can collect people's email addresses. That way, you can send them information about upcoming deals, scheduling HVAC services, and other business details. This is a really great way to accrue leads, and grow people from leads to paying customers.

5. Next Door Business Page

Next Door has an immense amount of monthly active users, and it's super useful for providing reviews. Next Door is all about local users, and people tend to trust people more local reviews. You can create a Next Door Business Page, and local people can find you easily.

6. Angi, Thumbtack

Angi and Thumbtack let you create your business profile for free, and people can discover you. There are paywalls, but you can operate indefinitely for free and still get some new leads.

7. Yelp

Yelp is really popular for business reviews. If you can get customers to give you reviews on Yelp, it helps boost your rankings in search engines, and gives people confidence in your business.

8. FourSquare

FourSquare is a map-based searching app for local businesses. It has tens of millions of users, and it's free to set up a business profile for your HVAC business. Similar to other services, setting up your business profile here will boost your search engine rankings and give more confidence to potential customers in your business.


As always, if you have any questions, thoughts, or comments, feel free to reach out to us on our contact page on our Contact Page.

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