How-to Guide: Getting Your Business Website Address

There are lots of online services these days that can help you build a website, or help you with just one piece of a website. A website address is one such piece. Basically, you need a unique address that someone can type into their phone or computer, so that they can find your website. In this guide, we’ll show you how to get yours set up:

  • Terminology
  • Anatomy of a Website Address
  • Ways to Get Your Own Website Address
  • How Purchasing Works
  • How to Pick a Good Website Address

One of the reasons building a website can be confusing is the terminology. When we say “Website Address”, we mean the unique words or letters that someone types in to find your website.

As you look around the internet, you’ll see various terms that refer to this:

  • Website Address
  • Domain Name
  • URL

Search Engines, like Google, help people find your website’s address.

Anatomy of a Website Address

Website addresses are unique, so that users can find your individual website. They are kind of like your unique mailing address using the postal system. At the core, your website address has two required pieces, the protocol and the domain. You don’t need to worry about the protocol, because everyone uses the same one. But you get to pick your own, unique domain.

The domain has two pieces separated by a period. For example, “” has the two parts “siteyard” and “co”. You get to pick both pieces for your website, and there is a finite list of options for the second part, like “com” and “net”.

You see some really long website addresses sometimes, and that’s because a website can have lots of pages. But all of those pages will still belong to the same website. Think of rooms within a house, or apartments within an apartment building.

Sometimes you’ll see a “www” in front of a website address, and that’s just an optional piece of a website address. It typically doesn’t have any effect on anything.

Ways to Get Your Own Website Address

In order to have a business website, you need to get a unique address for it so that people can find it on the internet. You can get your address as part of a whole package with your website, or get just the address piece alone. Some common places where you can get just the address piece alone are:

  • Google Domains -
  • GoDaddy -
  • NameCheap -

Then you would need to hook up your address to your website manually.

If you go the all-inclusive route, there are numerous services out there where you get your website address along with your website, already hooked up:

  • SiteYard -
  • Square Space -
  • Shopify -
How Purchasing Works

When you shop for a domain (your website address), you’re checking two things:

  • Is it available, or is someone else already using it?
  • How much does it cost?

Domains are priced according to estimated demand, so they are not all the same price. With SiteYard, we take care of the price for you, so you don’t have to worry about this step.

All domains have to be renewed annually, and whoever has it currently has the option to renew it or let it expire, at which time it becomes available for others to purchase.

When you decide to go with a particular domain, it has to be registered in the global directory for people to find it on the internet. This registration process can take anywhere from 10 minutes to 48 hours.

How to Pick a Good Website Address

When you’re trying to decide on a website address, just try to think of addresses you’re familiar with yourself. They’re easy to remember and descriptive. So, when you’re picking your own, try to think of one that fits your business, and that you could print on a business card or work vehicle. And remember, if it stands out a little, that makes it more memorable!


As always, if you have any questions, thoughts, or comments, feel free to reach out to us on our contact page at

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